Johanne Floral Maxi Dress
Order today → ships by Fri 18 Sep
Colour: Blue Floral
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Why you’ll feel good about this
- Cut to flatter without shapewear — and easy enough to wear from the ceremony to the last song.
- A real person answers every email — within 1 business day, Monday to Friday.
- Find your fit with 30-day exchanges — contact us to get started. No restocking fee.
Design notes
Design notes
A waist that fits whatever kind of day it is. The band across the middle is shirred, so it draws in and gives again by itself — the dress sits the same after lunch as it did when you put it on.
Why you'll feel good about this
This is a spring holiday dress with enough print to be the whole outfit. The front wraps over into a V, the sleeves flutter rather than grip, and the skirt is cut full with a split high enough to walk properly in — town, coast path, dinner, all in the same thing.
Design notes
- V neckline with a wrapped-over front
- Short flutter sleeves
- Shirred band at the waist
- Full skirt with a split at the front
- Floor-length maxi
- Blue and white floral print
Why you'll love it
- A waist that gives — the shirred band stretches and returns, so it sits the same all day
- Sleeves that stay off you — short and fluttered, so the upper arm is covered without anything holding on
- A split you can stride in — the skirt is full and opens at the front, so walking is never the problem
Details
- Neckline — V, wrapped over at the front
- Sleeves — Short, fluttered
- Waist — Shirred band
- Skirt — Full, with a front split
- Length — Maxi, to the floor
- Print — Floral in blue and white
- Wear it for — Spring holidays, coastal weekends and long lunches
Fabric & care
- Fabric — a light, fluid woven fabric with a printed floral and a shirred waist band, as shown by the maker; fibre composition not stated by the maker
Body measurements — pick the row that matches you, not the dress.
| Size | AU | Bust (cm) | Waist (cm) | Hips (cm) |
|---|---|---|---|---|
| S | 8 | 80–84 | 62–66 | 88–92 |
| M | 10 | 85–89 | 67–71 | 93–97 |
| L | 12 | 90–94 | 72–76 | 98–102 |
| XL | 14 | 95–100 | 77–82 | 103–108 |
| 2XL | 16 | 101–106 | 83–88 | 109–114 |
| 3XL | 18 | 107–112 | 89–94 | 115–120 |
Doesn’t fit? 30-day exchange — just email us first.
Size guide (cm)
Size guide (cm)
How to pick your size — measure your bust, waist and hips and take the row in the body chart that fits your largest measurement.
Body measurements — you, not the garment. Our S–2XL labelling in AU sizes.
| Size | AU | Bust (cm) | Waist (cm) | Hips (cm) |
|---|---|---|---|---|
| S | 8 | 80–84 | 62–66 | 88–92 |
| M | 10 | 85–89 | 67–71 | 93–97 |
| L | 12 | 90–94 | 72–76 | 98–102 |
| XL | 14 | 95–100 | 77–82 | 103–108 |
| 2XL | 16 | 101–106 | 83–88 | 109–114 |
This style: This is a relaxed style — it hangs away from the body rather than following it. Pick the row in the size chart above that matches your own measurements; if you are between sizes, take the larger one for a looser fall, or email us before you order and a real person will tell you which one.
Between two sizes? Email us before you order — a real person will tell you which one to take. Full guide: Size guide (converts AU to UK, US and EU).
Fabric & care
Fabric & care
Where provided, the fabric composition is listed in the design notes above. Wash cool with like colours, dry in the shade to help preserve the colour, and iron on low on the reverse if needed.
Shipping & returns
Shipping & returns
Dispatch: 1–2 business days (Monday to Friday).
Delivery: 5–10 business days (Monday to Friday) Australia-wide, with tracking.
Cost: free Australia-wide on every order. We ship within Australia only.
Exchanges and returns: email us within 30 days of delivery and we'll take it from there. No restocking fees. Prefer a form? Use our return form. For a change of mind you cover the return postage; if an item is faulty or not what you ordered, we cover it. This sits on top of your rights under the Australian Consumer Law.
Full detail: Shipping & Delivery · Returns & Exchanges
Frequently asked questions
Frequently asked questions
When will my order arrive?
We check and pack your order within 1–2 business days (Monday to Friday). Delivery takes 5–10 business days after dispatch. You'll get a tracking link by email as soon as your parcel leaves the warehouse. Full details: Shipping & Delivery.
How much does shipping cost?
Standard shipping is free Australia-wide on every order — no minimum.
What size should I order?
Check the Size chart for size conversions. For personal sizing advice, email support@sereinelabel.com with your measurements and the style you’re considering.
Can I exchange an item for a different size or colour?
Yes. Email support@sereinelabel.com within 30 days of delivery — or send us the same details through our return and exchange form — and we'll arrange an exchange for the same item in your preferred size or colour, subject to availability. You post the original back (return postage is paid by you). Once your return arrives and has been checked, we send your replacement within 1–2 business days. If your size or colour has sold out by then, we refund you instead.
How do refunds work?
Email us within 30 days of delivery — or use the same return and exchange form — and we'll confirm your return authorisation and the return address. Items need to be unworn, unwashed and in original condition with tags attached. There's no restocking fee. We refund your original payment method within 7 business days of your return arriving and being checked. On a change of mind the original shipping charge isn't refunded; if an item was faulty or incorrect, you get everything back. Full details: Returns & Exchanges.
Full list: Frequently Asked Questions
support@sereinelabel.com — a real person replies within 1 business day, Mon–Fri.
