Dresses for the season ahead

Wedding guest, race day and everything in between. Order by Friday 9 October to have it before Cup week.

Most wanted this spring

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New in

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Questions? We're one message away

Email support@sereinelabel.com, Monday to Friday.

Warm-weather clothing stopped being made for your day

Cut short, cut tight, cut to look right standing still — and then handed to a woman with a 35-degree Tuesday to get through. We build the other kind: breathable fabric, shapes that move, and shoes you can still walk in at five o'clock.

Which is why every dress, set and trouser page carries a size chart in centimetres — bust, waist and hips, in AU sizes. It opens right under the size picker, so you check before you order, not after it arrives.

Wrong size? Tell us within 30 days of delivery — by email or through our return form — and we'll swap it for another size or colour, subject to availability, with no restocking fee.