Privacy policy
Privacy Policy
Sereine is operated by Casper sale, a company based in the Netherlands. This policy explains what personal information we collect when you shop at sereinelabel.com, why we collect it, who we share it with and how you can get it corrected or deleted. We handle personal information in line with the Australian Privacy Principles (APPs) and, as a European company, the EU General Data Protection Regulation (GDPR).
Last updated: 25 August 2026.
What we collect
- Order information: your name, delivery address, billing address, email address, phone number (if you give us one) and the details of what you ordered.
- Payment information: handled entirely by our payment providers. We can see that a payment succeeded and the last digits and card type; we never see or store your full card number.
- Messages you send us: your emails, contact form messages and any photos you send us about a return.
- Marketing preferences: your email address, if you choose to subscribe, and whether you open or click our emails.
- Website and device information: your IP address, browser and device type, the pages you view and how you arrived at our store, collected through cookies and similar technologies.
We don't ask for and don't want sensitive information such as health or government identifiers. Please don't send it to us.
Why we use it
- To process, pack, ship and track your order, and to email you order confirmations, dispatch notices and tracking links.
- To answer your questions and handle returns, exchanges and warranty claims.
- To send you marketing emails, but only if you subscribed — every one has a one-click unsubscribe link.
- To keep our store secure, prevent fraud and meet our legal and tax obligations.
- To understand which pages and products people use, so we can improve the store and measure our advertising.
Cookies, analytics and advertising
Our store uses cookies and similar technologies. Some are essential — they keep your cart working and let you check out. Others are optional and help us measure and advertise:
- Analytics: to see which pages and products are used, on an aggregated basis.
- Advertising and conversion measurement: tags and pixels from advertising platforms such as Google and Meta, so we can see which ads lead to a sale and show relevant ads to people who visited our store.
- Email marketing: our email platform (Klaviyo) records whether our emails are opened and which links are clicked, and can link that to your subscription.
You can clear or block cookies in your browser settings, and you can opt out of personalised advertising through your Google and Meta account settings. Blocking essential cookies will stop the checkout from working.
Who we share it with
We share personal information only with the partners who help us run the store, and only with what they need:
- Our ecommerce platform and hosting provider (Shopify).
- Our payment providers, to take payment and process refunds.
- Our fulfilment partner and the carriers who pack and deliver your parcel — they need your name, delivery address and contact details.
- Our email, analytics and advertising providers, as described above.
- Government agencies, regulators or advisers where the law requires it.
We do not sell your personal information, and we do not trade or rent our customer list.
Sending information overseas
Because we are a Netherlands-based company and our fulfilment partner's warehouse is outside Australia, your order details are handled outside Australia — in the European Union, in the United States (where several of our service providers are based) and in mainland China for packing and dispatch. We only send what is needed to fulfil your order and run our store, and we require our partners to protect it.
How long we keep it
Order and invoice records are kept for as long as our tax and accounting obligations require. Marketing data is kept until you unsubscribe or ask us to delete it. Support emails are kept while they're useful for your account history, and are deleted after that.
Your rights
You can ask us at any time to:
- tell you what personal information we hold about you and give you a copy;
- correct anything that is wrong or out of date;
- delete your personal information, where we don't need to keep it by law;
- stop using it for marketing — you can also unsubscribe from any email in one click.
Email support@sereinelabel.com and we'll respond within 30 days. There's no charge. We may need to confirm your identity first so that we don't hand your details to somebody else.
Security
Our store runs over an encrypted (HTTPS) connection, payments are processed by certified payment providers, and access to customer data is limited to the people who need it. No system is perfect, so if a breach ever affected your information, we would tell you and the relevant authority.
Children
Our store is intended for adults. We don't knowingly collect information from children under 16. If you believe a child has given us their details, email us and we'll delete them.
Complaints
If you're unhappy with how we've handled your personal information, email support@sereinelabel.com and we'll investigate and reply to you in writing. If you're still not satisfied, Australian customers can contact the Office of the Australian Information Commissioner (oaic.gov.au) and customers in the EU can contact their national data protection authority.
Changes to this policy
If we change this policy, we'll update the date at the top of this page.
Questions? We're here to help
Email: support@sereinelabel.com
Customer support: Monday to Friday, Australian Eastern Time (AEST/AEDT, Sydney) — a real person replies to every email within 1 business day.
You can also use our contact page.
Store name: Sereine
Company name: Casper sale
Company number (KVK): 94159491
Warehouse address: Room A1, 11/F Winner Building, 36 Man Yue Street, Kowloon, Hong Kong, 999077, Hong Kong